In today’s world there are many new players in the live streaming market, with many offerings and big claims. With many new markets the companies are leading the customers based on the basics with customer awareness of the technology sadly lagging and with many companies using this new media to market their brand, build customer retention and change customer behaviour it could leave many buyers in a tricky situation not having the facts and figures to back up the investment.

With any new market, the uses and productions are endless with traditional broadcasting companies using their media power to develop their online live streaming offers such as RTE Player, Sky GO, BBC iPlayer and 4OD. As with most internet applications, the costs and ease that companies can develop their own live streaming brand is relatively cheap and easy to do.

As it is so easy, and there being a lot of companies in the market place, there are many under qualified companies making claims and offering services that can be destructive to your brand or reputation.

Without good detailed analytics, many live streaming products and offerings cannot say whether they have been successful and in turn you cannot say whether you have achieved and ROI or benefit from having the live stream of your event.

As well as the usual good practices detail analytics are essential for every business. As  Key performance Indicators challenge our working practices, deep analytics put to the test  your live streaming partners.

It is not all about the total number of uniques.

Traditionally, we look to how many people saw our content and spent time viewing the content. Uniques, surely help put our brand in front of the viewer, but if the live streaming is of poor quality or the content is not engaging then you will start to see short viewing times. Poor production values can be detrimental to your brand.

Let me give you a few analytics secrets to ensure you retain the right live streaming company and get the most out it.

Viewer minutes against time

This allows you to monitor how successful each section of your programing is throughout the production. If you add a feature to your schedule, you can see accurately whether the viewers are engaging with it and whether it works.

Concurrent viewers against time

This monitors how successful your broadcast is when trying to keep and retaining viewers throughout the broadcast.

Type of device

There is a growing proportion of viewers now watching live streaming through IPad and Iphones. Detailed analytics of these devices increases your chances of engaging with these customers. Plus Ev Media is one of the few companies offering live streaming directly into your iphone application’s.

Geolocation

Knowing which countries your viewers are coming from allows you to program accordingly and present offers specific to that location.

Banning viewers from certain locations is also possible.

Unique viewers per day / per hour

Tracking marketing campaigns with these statistics ensures continued growth of audience base with the use of successful and rewarding marketing.

Embed locations and active referrals

This simple analytic allows you to monitor syndication and unauthorised broadcasting of your stream.

Average viewer time against time

This key analytic monitor how engaged the audience it throughout the broadcast. How they are communicating and how they are held watching the broadcast.

Obviously we haven't given away all of our secrets. Our detailed anlytics prove valuable for our clients in proving the ROI for live streaming and lead to improved budgets and provide a valuable tool for marketing teams whenever we cover your event. 

Contact me today to dicuss your needs iain@plusevmedia . com (take out the spaces)